Hey, I’m Max.
Designer.
Located in the Netherlands. Moving to New Zealand soon. Looking for job opportunities.
Latest blog articles
July 23, 2025
The tech industry's rush to cram AI into every product is making software worse and more expensive, forcing users to pay for features they don't want or need. From AI buttons on mice to mandatory chatbots in browsers, these integrations prioritize revenue extraction over user experience. Good software should respect users' time and intelligence, not exploit them through forced feature bloat.
July 20, 2025
Apple's new Liquid Glass design system prioritizes aesthetics over usability, creating beautiful but hard-to-read interfaces that repeat the same mistakes as touchscreen car dashboards.
April 8, 2025
A simple challenge to make tea becomes a 15-minute ordeal with an 'innovative' office water boiler that requires hovering, swiping, and consulting a manual for basic operation. The touchless hypermodern interface promises hygiene benefits but delivers unnecessary complexity that turns getting hot water into a multi-step puzzle. A perfect example of how over-engineering simple tasks creates frustration when basic buttons would work infinitely better.
About me
Summary
I’m interested
Focused on solving complex user problems through methodical research and user-centered design. Known for direct communication and transforming requirements into elegant solutions that deliver measurable impact.
I grew up in Assen, tinkering with computers, which led me to study Creative Technology and later earn a Master's in Human-Machine Communication. My professional journey began at Label305, deepened at Embrace – The Human Cloud, and now includes teaching design workshops at universities across the Netherlands. When I'm not designing, you'll find me creating videos, riding motorcycles, or exploring music.
Work
2021 — Now
Senior Product Designer
Embrace - The Human Cloud, The Netherlands
2015 — 2020
UX Designer
Label305, The Netherlands
2009 — Now
Freelance Designer
Design Studio Max, Remote
Speaking
2023 — Now
Workshop facilitation “Design Sprint”
University of Groningen, The Netherlands
2023
Guest lecture “Accessible by design”
NHL Stenden, The Netherlands
Education
2019 — 2021
MSc Human-Machine Communication
University of Groningen, The Netherlands
2014 — 2019
BSc Creative Technology
University of Twente, The Netherlands
Job opportunity? Want me to write about a topic? Something interesting to share? Just let me know.
Hey, I’m Max.
Designer.
Located in the Netherlands. Moving to New Zealand soon. Looking for job opportunities.
Latest blog articles
July 23, 2025
The tech industry's rush to cram AI into every product is making software worse and more expensive, forcing users to pay for features they don't want or need. From AI buttons on mice to mandatory chatbots in browsers, these integrations prioritize revenue extraction over user experience. Good software should respect users' time and intelligence, not exploit them through forced feature bloat.
July 20, 2025
Apple's new Liquid Glass design system prioritizes aesthetics over usability, creating beautiful but hard-to-read interfaces that repeat the same mistakes as touchscreen car dashboards.
April 8, 2025
A simple challenge to make tea becomes a 15-minute ordeal with an 'innovative' office water boiler that requires hovering, swiping, and consulting a manual for basic operation. The touchless hypermodern interface promises hygiene benefits but delivers unnecessary complexity that turns getting hot water into a multi-step puzzle. A perfect example of how over-engineering simple tasks creates frustration when basic buttons would work infinitely better.
About me
Summary
I’m interested
Focused on solving complex user problems through methodical research and user-centered design. Known for direct communication and transforming requirements into elegant solutions that deliver measurable impact.
I grew up in Assen, tinkering with computers, which led me to study Creative Technology and later earn a Master's in Human-Machine Communication. My professional journey began at Label305, deepened at Embrace – The Human Cloud, and now includes teaching design workshops at universities across the Netherlands. When I'm not designing, you'll find me creating videos, riding motorcycles, or exploring music.
Work
2021 — Now
Senior Product Designer
Embrace - The Human Cloud, The Netherlands
2015 — 2020
UX Designer
Label305, The Netherlands
2009 — Now
Freelance Designer
Design Studio Max, Remote
Speaking
2023 — Now
Workshop facilitation “Design Sprint”
University of Groningen, The Netherlands
2023
Guest lecture “Accessible by design”
NHL Stenden, The Netherlands
Education
2019 — 2021
MSc Human-Machine Communication
University of Groningen, The Netherlands
2014 — 2019
BSc Creative Technology
University of Twente, The Netherlands
Job opportunity? Want me to write about a topic? Something interesting to share? Just let me know.