Hey, I’m Max.
Born in the Netherlands, on a working holiday visa in New Zealand.
Featured blog posts
October 13, 2025
October 9, 2025
September 22, 2025
August 11, 2025
July 20, 2025
Case studies
About me
Summary
I’m interested
Focused on solving complex user problems through methodical research and user-centered design. Known for direct communication and transforming requirements into elegant solutions that deliver measurable impact.
I grew up in Assen, tinkering with computers, which led me to study Creative Technology and later earn a Master's in Human-Machine Communication. My professional journey began at Label305, deepened at Embrace – The Human Cloud, and now includes teaching design workshops at universities across the Netherlands. When I'm not designing, you'll find me creating videos, riding motorcycles, or exploring music.
Work
2021 — Now
Senior Product Designer
Embrace - The Human Cloud, The Netherlands
2015 — 2020
UX Designer
Label305, The Netherlands
2009 — Now
Freelance Designer
Design Studio Max, Remote
Speaking
2023 — Now
Workshop facilitation “Design Sprint”
University of Groningen, The Netherlands
2023
Guest lecture “Accessible by design”
NHL Stenden, The Netherlands
Education
2019 — 2021
MSc Human-Machine Communication
University of Groningen, The Netherlands
2014 — 2019
BSc Creative Technology
University of Twente, The Netherlands
Fun stuff
August 11, 2025
A subtle yet beautiful dark mode toggle animation I enjoyed making for my previous portfolio.
Job opportunity? Want me to write about a topic? Something interesting to share? Just let me know.
Hey, I’m Max.
Born in the Netherlands, on a working holiday visa in New Zealand.
Featured blog posts
October 13, 2025
October 9, 2025
September 22, 2025
August 11, 2025
July 20, 2025
Case studies
About me
Summary
I’m interested
Focused on solving complex user problems through methodical research and user-centered design. Known for direct communication and transforming requirements into elegant solutions that deliver measurable impact.
I grew up in Assen, tinkering with computers, which led me to study Creative Technology and later earn a Master's in Human-Machine Communication. My professional journey began at Label305, deepened at Embrace – The Human Cloud, and now includes teaching design workshops at universities across the Netherlands. When I'm not designing, you'll find me creating videos, riding motorcycles, or exploring music.
Work
2021 — Now
Senior Product Designer
Embrace - The Human Cloud, The Netherlands
2015 — 2020
UX Designer
Label305, The Netherlands
2009 — Now
Freelance Designer
Design Studio Max, Remote
Speaking
2023 — Now
Workshop facilitation “Design Sprint”
University of Groningen, The Netherlands
2023
Guest lecture “Accessible by design”
NHL Stenden, The Netherlands
Education
2019 — 2021
MSc Human-Machine Communication
University of Groningen, The Netherlands
2014 — 2019
BSc Creative Technology
University of Twente, The Netherlands
Fun stuff
August 11, 2025
A subtle yet beautiful dark mode toggle animation I enjoyed making for my previous portfolio.
Job opportunity? Want me to write about a topic? Something interesting to share? Just let me know.
Hey, I’m Max.
Born in the Netherlands, on a working holiday visa in New Zealand.
Featured blog posts
October 13, 2025
October 9, 2025
September 22, 2025
August 11, 2025
July 20, 2025
Case studies
CRM Magazine: structured collaboration
Embrace
Building for the future:
Scalable navigationEmbrace
The Design Quartet: Educational cards that students actually use
Embrace, University of Groningen
Ideation workshop:
Bridging theory and practiceEmbrace, University of Groningen
THX app: Reinventing the onboarding experience
MeMo2, Kantar
Revamping search:
Making migration worth itEmbrace
A refreshing rowing experience: WaterRower Connect App
WaterRower
About me
Summary
I’m interested
Focused on solving complex user problems through methodical research and user-centered design. Known for direct communication and transforming requirements into elegant solutions that deliver measurable impact.
I grew up in Assen, tinkering with computers, which led me to study Creative Technology and later earn a Master's in Human-Machine Communication. My professional journey began at Label305, deepened at Embrace – The Human Cloud, and now includes teaching design workshops at universities across the Netherlands. When I'm not designing, you'll find me creating videos, riding motorcycles, or exploring music.
Work
2021 — Now
Senior Product Designer
Embrace - The Human Cloud, The Netherlands
2015 — 2020
UX Designer
Label305, The Netherlands
2009 — Now
Freelance Designer
Design Studio Max, Remote
Speaking
2023 — Now
Workshop facilitation “Design Sprint”
University of Groningen, The Netherlands
2023
Guest lecture “Accessible by design”
NHL Stenden, The Netherlands
Education
2019 — 2021
MSc Human-Machine Communication
University of Groningen, The Netherlands
2014 — 2019
BSc Creative Technology
University of Twente, The Netherlands
Fun stuff
August 11, 2025
A subtle yet beautiful dark mode toggle animation I enjoyed making for my previous portfolio.
Job opportunity? Want me to write about a topic? Something interesting to share? Just let me know.